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Episodes from We Fixed It. You're Welcome.
Is Outer Space for Everyone?
Space exploration used to be reserved for governments and elite astronauts only. Today, commercial launches, private space stations, and civilian missions are raising questions about opening up space travel and making access more widely available.In this episode, global space policy executive Christopher Hearsey joins the conversation to explore the future of commercial spaceflight, the role of private companies, and whether humanity is entering a new era where space truly becomes accessible to everyone.From billionaire tourism headlines to satellite infrastructure that powers everyday life on Earth, this discussion separates myth from reality and explains...
Can Target Hit the Bullseye Again?
Target is dropping prices on more than 3,000 items to win back shoppers. But can price cuts alone win back customer trust and brand loyalty?In this episode, our panel analyzes Target’s plan to address declining foot traffic, shrinking sales, and boycotts. We explore whether these price discounts are a short term marketing tactic or part of a deeper brand reset, and whether we think they will work.From customer sentiment to operations complexity and employee impact, this conversation breaks down what Target can do to hold onto relevance in a crowded retail landscape, and to...
Hired or Hustled? Avoiding Job Search Predators
In this episode, our panel explores a troubling trend in today’s job market: companies that exist to exploit job seekers. The reality of today’s job market? Ongoing layoffs and exponentially more candidates than open jobs. As a result, many people are opening their wallets to paid recruiters, coaches, career accelerators, and “job connector platforms” that promise hidden opportunities for a steep monthly fee.It’s all so confusing: which of these services provide legitimate help? Which ones are just middlemen that prey on the unemployed? How can job seekers steer clear of the ones motivated by greed t...
Southwest’s LUV Lost
Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.Yet longtime customers are walking away angry.In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years.The question at the center of the conversation:How can a brand be winning financially while simultaneously losing its best customers?From controversial assigned seating to unpopular...
The Reese’s Controversy with Brad Reese
For generations, a bite of a Reese’s Peanut Butter Cup meant one thing:Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different.In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention.Brad and others are upset about the current quality of Reese’s products under Hershey’s control, pointing to a shift in taste and either proven or alleged ingredient swaps. Emotions a...
The Tipflation Trap – Who Eats the Cost?
Tipping used to be simple: good service meant leaving something extra. These days, tips seem like mandatory surcharges, and customers are fed up. In this episode, Aaron and Melissa unpack the growing cultural frustration around “tipflation” and why it’s becoming an increasing pressure point for all involved. We debate who really bears the cost in today’s hospitality economy and look at this from all sides. Joining us is expert restaurant consultant Mark Moeller, founder of the consulting firm The Recipe of Success, who brings over four decades of experience in restaurant operations and turnaround.Togeth...
The Automation Irony: Why Are We Still Working So Hard?
Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever.So what’s going on?In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems we add, the less time we seem to get back. Instead of blaming the technology, we dig into the real blockers—governance gaps, cultural resistance, change management failures, rising expectations, and leadership blind spots that prevent automation from delivering the relief it promises.This isn’t...
Super Bowl Commercials – Do They Really Work?
This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention.In this episode, the panel tackles the real question behind the hype:Do Super Bowl commercials actually work, or are brands gambling millions on a flashy coin flip?To answer this question, we're joined by featured guests and ad agency experts Anaka Kobzev (main episode and included post-show) and...
The Pinterest Paradox: From Pins to Purchases
Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat.In this episode, we unpack The Pinterest Paradox. Can a platform built on slow inspiration successfully pivot to fast commerce without breaking user trust? Pinterest is laying off staff, cutting costs, investing heavily in AI, and pushing aggressively into e-commerce. With TikTok Shop, Amazon, and Instagram all competing for attention and dollars, Pinterest is betting that inspiration should lead directly to purchase....
Lego’s Grown Up Gamble
LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences.In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary.The conversation explores the deep tension between imagination vs in...
Dry January: The Business of Not Drinking
Season 3 kicks off with a timely and culture-shifting question: Is Dry January actually good for business, or is it a self-inflicted economic slowdown?Every January, millions of people across the U.S. and the world voluntarily press pause on alcohol. What started as a small UK health initiative has become a global behavioral shift, with nearly 1 in 5 adults now participating and overall alcohol consumption at its lowest level in nearly 90 years.But this is not just a personal wellness trend. It’s a market disruption.In this episode, our panel explores how Dry Ja...
REPLAY: How Much Are Our Fixes Worth? Let's Find Out Together!
In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.What’s the actual value of “fixing” a struggling company?Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.Expect insights on:Why Southwest’s baggage fees could still work without killing loyalty?How Party City could have survived with community...