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Episodes from The Recipe For SEO Success Show
Farewell and my final 5 SEO tips
Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me. Tune in to learn: Why I'm moving on from the Recipe for SEO Success How to keep your site relevant and user-friendly What's next for me Head to the show notes. Useful re...
FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin
What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin. I'm keen to hear how Rand thinks the...
How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)
Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more. Tune in to learn: Why we want to show up in AI search summaries How to become the...
WordPress SEO in 2025 with Tony Cosentino (EXPERT)
Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn: Why internal links are important How to check and manage your internal links<...
How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)
Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath's predictions on where A...
AI SEO Snippet 5: Schema and AI SEO
So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website. Listen to all the AI SEO Snippet episodes <...
AI SEO Snippet 4: Shopify ChatGPT integration
Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing...
AI SEO Snippet 3: AI SEO and EEAT
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel. Listen to all the AI SEO Snippet episodes Useful links:<...
AI SEO Snippet 2: Where do LLMs get their data from?
Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy<...
AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained
Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Listen to all the AI SEO Snippet...
Tracking your way to success with Google Analytics 4 with Ray Pastoors (EXPERT)
We have another expert from the big Recipe course taking over the podcast to share his vast knowledge about Google Analytics 4, Ray Pastoors. Stay Tooned to find out from Ray how this powerful, free tool can be used in your business, and how it's changed recently. Tune in to learn: Why you should use Google Analytics 4 What's new in the GA4 space How to use annotations The three key sections of GA4 and how they work How to fix double tagging How to pre...
Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino
Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time. Listen to all the AI SEO Snippet episodes Useful links:...