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Episodes from The Matt Gray Show
I built a content machine that runs itself with Claude Code I EP 167
Get The Tasteful AI Content Playbook here: https://fos.now/mnyLKZWant to work with me? Go here: https://fos.now/GZTvapAI is making most content worse, not better.Taste is the biggest competitive advantage any founder has right now, and most people pipe it straight down the drain the moment they…
how to build a brand AI can't copy I EP 166
Get The Brand DNA Scorecard here: https://fos.now/ElzdfmWant to work with me? Go here: https://fos.now/VFHYDrIn this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation…
I built a complete operating system for a $4M business (copy this) I EP 165
Get The Leadership Blueprint here: https://fos.now/ezSGPZWant to work with me? Go here: https://fos.now/OMBVMnEvery successful founder eventually becomes the bottleneck of their own company.You went from running the business to being the business. Every decision, every escalation, every senior…
how to build a personal brand so powerful people beg to buy I EP 164
Get My Free Founder Operating System here: https://www.founderos.com/discover/the-founder-operating-systemWant to work with me? Go here: https://fos.now/vtuxKXA brand without positioning is just noise with a logo. You can post on every platform, hit publish daily, and still leave people with no…
I built a social media machine for a $7M roofing founder I EP 163
Want to work with me? Go here: https://fos.now/brwyRwYour business should sit underneath you, not on top of you.Plenty of founders hit this wall around the $5-10M mark. The company they built is paying well, the team is solid, the operation is humming, and somehow they feel more stuck than ever.…
how to build a business so magnetic your customers chase you I EP 162
Want to work with me? Go here: https://fos.now/xNUPvDThere are two kinds of businesses, and you can feel the difference the moment you walk into either one.A drained business runs on your grit. Constant fires. Endless meetings. 20+ things on your plate. The second you slow down, everything slows…
if you think like an artist, you will become impossible to ignore I EP 161
Want to work with me? Go here: https://fos.now/WmWPHzThe founders I respect most aren't really entrepreneurs. They're artists who built a business so they could keep doing the work they love.In this video, I walk you through how I think about the artist-operator combo: building an autonomous engine…
how I became consistently profitable (the founder OS code) I EP 160
Want to work with me? Go here: https://fos.now/HdOZVuIn this video, I walk through the ten principles I live by. These aren’t always easy, but they’re my North Star. You’ll see why moving like it’s gonna work out (because it is) matters, how to stay radically focused on one core thing, why your…
why your content gets views but makes $0.00 (learn how to fix it) I EP 159
Want to work with me? Go here: https://fos.now/nrLYUWYouTube creators usually measure the wrong thing. Views, likes, engagement, but none of that equals cash.In this video, I show you our actual YouTube performance dashboard that pulls from YouTube Analytics and HubSpot CRM simultaneously. You’ll…
how to plan a whole month of content (in 7 steps) I EP 158
Get my Content GPS Alignment Audit here: https://fos.now/vmXqfEDo you want my help systematizing your business? Go here: https://fos.now/utHxKrGet access to Poppy AI here and get a $25 discount on your membership: https://start.getpoppy.ai/mattgrayMost people treat content ideas like a creativity…
how I’m automating 97% of my business with AI I EP 157
Do you want my help systematizing your business? Go here: https://fos.now/vFyCHlIn this video, I walk through my strategy dashboard, the orchestrator system that automates everything from landing pages to email sequences, the weekly actions and Q2 OKRs that keep us aligned, and how we’re making…
if you think I have it “figured out”, watch this I EP 156
Do you want my help systematizing your business? Go here: https://fos.now/YflasbIn this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward.When you’re building a business, things get…