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Episodes from The Matt Gray Show
how I became consistently profitable (the founder OS code) I EP 160
Want to work with me? Go here: https://fos.now/HdOZVuIn this video, I walk through the ten principles I live by. These aren’t always easy, but they’re my North Star. You’ll see why moving like it’s gonna work out (because it is) matters, how to stay radically focused on one core thing, why your business should increase your liveliness instead of consuming it, and how to architect freedom instead of running a business that runs you into the ground.Want to LEARN proven systems...
why your content gets views but makes $0.00 (learn how to fix it) I EP 159
Want to work with me? Go here: https://fos.now/nrLYUWYouTube creators usually measure the wrong thing. Views, likes, engagement, but none of that equals cash.In this video, I show you our actual YouTube performance dashboard that pulls from YouTube Analytics and HubSpot CRM simultaneously. You’ll see the system my team runs every week, tracking twelve variables including cash collected, subscribers, applications, editor performance, and format ROI, so you know with precision what content actually converts.Want to LEARN proven systems to...
how to plan a whole month of content (in 7 steps) I EP 158
Get my Content GPS Alignment Audit here: https://fos.now/vmXqfEDo you want my help systematizing your business? Go here: https://fos.now/utHxKrGet access to Poppy AI here and get a $25 discount on your membership: https://start.getpoppy.ai/mattgrayMost people treat content ideas like a creativity problem. The real problem: the things that should be feeding your content, your sales calls, your analytics, your candid frustrations, have nowhere to go.In this video, I show you the exact workflow I...
how I’m automating 97% of my business with AI I EP 157
Do you want my help systematizing your business? Go here: https://fos.now/vFyCHlIn this video, I walk through my strategy dashboard, the orchestrator system that automates everything from landing pages to email sequences, the weekly actions and Q2 OKRs that keep us aligned, and how we’re making sure AI investment reduces costs or increases profits—not just AI for AI’s sake.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/gHhmiS Already doing $30K+/month...
if you think I have it “figured out”, watch this I EP 156
Do you want my help systematizing your business? Go here: https://fos.now/YflasbIn this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward.When you’re building a business, things get intense. Things get chaotic. My business is no different in terms of this default state of entropy. People quit, fires happen. I want to be real with you: even at twenty years in entrepreneurship, I still st...
How I'd Start a Media Company (in Just 21 Days) I EP 155
Work with me: https://fos.now/IFxUIsGet The Personal brand Team Evaluation here: https://fos.now/WJmaVqYour content problem isn’t a creativity problem. It’s an org chart problem. You film your own videos, manage the b-roll, manage the analytics, hire the next person, and before you know it, you’re on a content hamster wheel.Here’s what nobody told you when you started building your personal brand: the mome...
how to turn views into clients so fast it feels illegal I EP 154
Work with me: https://fos.now/lFiHeJGet The Content GPS Alignment Audit here: https://fos.now/XCOGcpHere’s what nobody will say out loud: most personal brands posting consistently build a following, get decent views, and are still generating zero predictable pipeline from it. You’ve been told to post more, be consistent, go viral, build an audience. Your revenue from content just keeps staying flat.That’s not a content problem. That’s an architecture problem.In this video, I show y...
the psychology of selling anything I EP 153
Work with me: https://fos.now/cCgYtQGet The Pricing Architecture Audit here: https://fos.now/IfrvkoThe worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you already know what I'm talking about.In this video, I show you the three layers of what I...
5 Levels Of Discipline (Most People Stop at Level 1) I EP 152
Work with me: https://fos.now/taQzqQGet The 5-level Founder Dependency Test here: https://fos.now/zggcEsIn this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95% of founders get stuck at level three.Want to LEARN proven systems to grow your personal brand? Go here: ht...
If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151
Work with me: https://fos.now/DtFbcTGet The Personal brand Team Evaluation here: https://fos.now/fsPtcSIn this video, I give you the exact two-day blueprint to build a profitable founder-led brand without shooting content every day, without learning to edit videos, and without burning out. You’ll see the signal framework session, the media company identity shift, and how to build monetization, team, and inevitability into your system from day one.Want to LEARN proven systems to grow your personal brand? Go here: https://fo...
the secret to building a business without losing yourself I EP 150
Work with me: https://fos.now/FXeJqvGet The Calm Founder Blueprint here: https://fos.now/ILdmPuIn this video, I walk through the criteria I use to design my life, why play matters more than performance, and the question that changed everything: what would the 10-year-old version of yourself be proud of building?Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/VHFNXQAlready doing $30K+/month? Come to my next free workshop and I'll...
the genius decision most founders are too scared to make I EP 149
Work with me: https://fos.now/qQscTyGet The Founder Defining Decision Scorecard here: https://fos.now/TaZtVGIn this video, I break down the five defining decisions that separate founders who stay stuck from those who build lasting, scalable companies. You’ll learn how to eliminate complexity and double down on what truly drives growth, how to position your business to create its own category instead of competing in crowded markets, and how to think in decades by making decisions that protect your future relevance.We’ll d...