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Episodes from Proven Podcast
How to Make Customers Instantly Trust You & Your Product - Jeff Byers
Jeff Byers turned a $1.8 million Department of Defense contract into a sports nutrition brand trusted by every NFL team, nearly every pro and college sports program in the country, and a long list of operators inside the world's most performance-driven environments, all while disrupting a $200 billion supplement industry where the average competitor is winning on hype and losing on quality. Now he is opening up the playbook on exactly how he did it. Charles and Jeff dig into the real mechanics of building a category-leading brand in a category where customers have learned to assume the worst...
Generated $2.5B With Performance Marketing - Cem Atik
Cem Atik built a portfolio that generated over two billion dollars in revenue without founding a single company from scratch, scaled a SaaS business from barely seven figures to forty-five million in twelve months, and now runs one of Europe's most active acquisition and growth operations buying distressed e-commerce and SaaS businesses and turning them exit-ready. Now he is pulling back the curtain on exactly how it works. Charles and Cem get into the real mechanics of acquiring and scaling businesses that other operators have given up on, from identifying the unit economics that separate a hidden...
How the Mentor of Mentors Monetizes Expertise - Victor Damasio
Victor Damasio built one of Brazil's longest-running masterminds, grew an audience of 700,000 on Instagram, and helped hundreds of professionals turn their expertise into high-ticket income, all without recording a single polished course. Now he is bringing that playbook to the United States for the first time. Charles and Victor get into the real mechanics of monetizing what you already know, from landing your first paying mentee without a following, to charging what your time is actually worth, to running a group program that people renew year after year. Victor breaks down the four-question framework that flips the...
Disrupting Pet Care, Saving You Thousands - Joe Spector
As a co-founder of Hims and Hers, Joe helped take a direct-to-consumer healthcare brand public at a $1.6 billion valuation. Now as CEO of Dutch, he is reshaping how pet owners access veterinary care through telemedicine. Joe has spent 15 years learning what it actually takes to build something that lasts, and in this episode, he holds nothing back. Charles and Joe dig into the real mechanics of building a venture-backed business, from knowing when to burn everything down and start over, to hiring the right kind of crazy, to leading a team through failure without losing them. Joe...
FBI Cyber Expert Saves Your Business - M.K. Palmore
Most people think cybersecurity is complicated. MK Palmore disagrees. With 32 years in the federal government, two decades as an FBI special agent, and executive roles at both Google Cloud and Palo Alto Networks, MK has seen every angle of the threat landscape, and his message is simple: the basics will save you. Charles and MK go deep on what everyday consumers and small business owners are getting dangerously wrong about their digital security, why a data breach can be the last thing a company ever survives, and how the adversary is quite literally banking on your laziness...
Beyond Belief What's Holding You Back - Nir Eyal
In this thought, provoking episode, Charles sits down with Nir Eyal, author, behavioral design expert, and investor, to explore the psychology behind why people become attached to certain products, ideas, and habits. Nir unpacks the core principles from his bestselling book Hooked: How to Build Habit, Forming Products, revealing the behavioral frameworks that the world's most successful companies use to create products people return to again and again. From the science of triggers and rewards to the ethical responsibility of building technology that shapes human behavior, Nir explains how entrepreneurs and product creators can design experiences that...
This Multimillionaire Might Save Your Child - Paul Hutchinson
In this powerful and deeply moving episode, Charles sits down with Paul Hutchinson, founder of The Child Liberation Foundation, to explore how purpose, courage, and conviction can transform unimaginable darkness into a mission for global impact. Paul opens up about his journey from entrepreneur and investor to undercover operative helping rescue children from human trafficking networks around the world. He shares what led him to step into some of the most dangerous environments on earth, revealing how faith, responsibility, and moral clarity became the foundation of his life's work. From high-stakes rescue operations to the emotional aftermath...
You are Losing 27 Years to this... - Robin Thurston
In this energetic episode, Charles sits down with Robin Thurston, CEO of Outside Interactive, Inc. to explore how technology, health, and human connection intersect in a world increasingly dominated by screens. Robin shares the vision behind building an integrated outdoor ecosystem designed to inspire people to step outside, reconnect with nature, and reclaim their physical and mental well-being. From the alarming statistics about screen time and its impact on mental health to the powerful simplicity of outdoor experiences, he breaks down why modern lifestyles are creating a disconnect from the natural world, and how intentional design can h...
Google DeepMind Insider: You wont Survive the AI-First Economy, unless... - Steve Brown
In this forward thinking episode, Charles sits down with Steve Brown, a leading force in the conversation on artificial intelligence. A former executive at Google DeepMind and Intel, he helps people understand AI, its potential, and how it will shape the future of business, education, and society. His clients include Nike, Comcast, Bank of America, PepsiCo, and Disney, and he has been featured on CNN, the BBC, Bloomberg, and The Wall Street Journal. His book, The Innovation Ultimatum, is a how-to guide on innovation and digital transformation, and his new book, The AI Ultimatum: Preparing for a World of...
From Burnout to Elite Performance the Founders Formula - Dan Lawrence
In this high-performance episode, Charles sits down with Dan Lawrence. Human Performance Optimization coach and founder of Perform 365, to explore how elite mindset, data-driven science, and identity transformation fuel the success of top tier athletes and CEOs. Dan breaks down his philosophy of start where you stand, revealing how the application of knowledge, rather than just the information itself, is the true barrier to peak performance. From implementing daily non-negotiables and environment audits to navigating setbacks with a reflect, review, and plan strategy, he shares what it takes to scale your physical health alongside your business. ...
Financial Freedom is Emotional not Financial - Jade Warshaw
In this candid and empowering episode, Charles sits down with Jade Warshaw, co-host of The Ramsey Show and personal finance expert, to explore how mindset, communication, and values shape our financial lives and relationships. Jade unpacks why money problems are rarely about math and almost always about behavior, identity, and the stories we tell ourselves. From navigating debt and budgeting to aligning financial decisions with life goals, Jade shares how intentional habits and honest conversations can transform both personal finances and partnerships. She reveals how emotional awareness, discipline, and clarity create financial stability, and why true freedom...
Your Values are Either Destroying Profits or Building an Empire - Robert Glazer
In this high impact episode, Charles sits down with Robert Glazer, entrepreneur, Inc. and Forbes columnist, sought, after speaker, and founder and CEO of Acceleration Partners, to explore how leadership, culture, and values, driven growth create sustainable, high performing organizations. Robert unpacks the principles behind scaling a global performance marketing firm while staying anchored in purpose, transparency, and long-term thinking. From building teams that thrive in a remote, first world to redefining what accountability and trust look like at scale, Robert shares how culture isn't a "nice to have", it's the operating system that drives results. He...