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Episodes from Marketing Vanguard
Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba
What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong.In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of Adweek’s Agencies Vanguard program with three founding members:…
How to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige
Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody, to explore what…
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms
What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chief Marketing Officer of NBCUniversal Television and Streaming, to break it down. Jennifer traces her path from Olympic dreams to…
How AI is Changing Tech Marketing with Sam Allen, CEO of Iterable
The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny Rooney welcomes Sam, CEO of Iterable, to explore how AI is reshaping marketing technology, the future of the CMO role, and why strategic focus…
Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji
Marketing Vanguard continues live from Cannes as Jenny Rooney hosts a special Adweek House conversation with Mainardo de Nardis, Global President and COO of Edelman and Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever.This conversation cuts straight into one of…
Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool? The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jonathan Adashek, SVP, Marketing and Communications at IBM, to unpack how marketers should be treating AI, today. He breaks down how at…
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes only works when CMOs show up with clear intention. Mark explains how AI has moved from tech hype to operational reality, why…
Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how heavyweights like…
Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conversation, Todd makes a sharp case for something the industry has almost talked itself out of - marketing is supposed to be fun.…
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
The Cannes 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships at Major League Baseball. In this conversation, Uzma shares why fandom is not a behavior. It is identity. And why, for MLB, that changes the entire…
Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA
Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌURA has evolved from a sleep-focused wearable into a broader health and readiness platform, helping people understand what is happening inside…
Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI
If you think the story behind AI is a productivity-led one, you’re wrong. Our series from Cannes 2026 continues as host Jenny Rooney sits down with Rafa Flores, Chief Product and Growth Officer at Treasure AI. In this one, Rafa cuts through the noise around AI adoption and AI-selling and gets into…