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Episodes from Habits and Hustle
Episode 558: Why That "10% OFF" Sale Feels So Irresistible & How To Use The Same Trick On Yourself
There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back. People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less to do with discipline and more to do with how your brain is wired. In this episode of Habits and Hustle, I unpack what loss aversion actually...
Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"
The most interesting people to sit down with aren't always the ones the world agrees about. Some of the most compelling conversations happen with people who hold their ground and refuse to be neatly categorized by the world. Kevin Trudeau is infamous for a lot of things but what’s notable about him is he sold 50 million books, served 8.5 years in federal prison for contempt of court, and walked out at 60 with $10,000 in donations. Kevin has been called a snake oil salesman by some of the biggest names in the media. He's also the man who wrote ab...
Episode 556: The Mindset Myth & What Actually Upgrades Your Mind and Business
Are you doing all the right things to strengthen your mindset but still feel like something is missing? The wellness space has been selling mindset as the answer to everything for years now. And while it matters, leading with mindset is actually where most people get the order wrong. Because before your mind can perform at its best, your body has to be conditioned for it. When you flip that order and put your physical health first, everything else starts to move differently. Your mental toughness builds naturally. Your...
Episode 555: Jamie Siminoff: Why "Acting Like a CEO" Killed More Startups Than Failure Ever Did
The biggest threat to a founder's success isn't failure. It's spending years trying to become someone they were never built to be. Jamie Siminoff never followed the CEO playbook. He followed the problem. He built Ring in his garage with a soldering iron, got publicly rejected on Shark Tank, never ran a single team meeting, and still built one of the most recognizable home security brands in the world. In this episode, Jamie shares why the traditional founder playbook is a trap, what actually drives a company to scale, and what AI is about to...
Episode 554: Liz Tenuto: The Workout Witch, The $500K Origin Story & Why Your Worst Habit Is Your Greatest Asset
The same part of your brain behind every bad habit you have ever had is the exact same part that builds your best ones. Which means the traits you have been trying to fix your whole life might be the very thing that builds your biggest success. That connection is exactly what Liz Tenuto, better known as The Workout Witch, lived. She went from posting somatic exercises from her bed during a divorce to building an eight figure business that has helped millions of people heal, and the only thing that changed was what she pointed...
Episode 553: Ken Rideout: How The World's Fastest 50-Year-Old Marathoner Traded His Darkest Habits for Incredible Strength
The same intensity that can destroy your life is the same intensity that can rebuild it. The difference isn't the person, it's the direction. Ken Rideout is the world's fastest marathoner over 50, a former prison guard, a former addict, and someone who has never once in his life waited to feel ready before making a move. He spent 10 years taking 50 Percocets a day while making millions on Wall Street and hiding it from everyone around him, including his wife. Today he runs 10 miles every single day, has won age groups at every world marathon major, a...
Episode 552: Liz Tenuto: Why Stress Gets "Stuck" In The Body, The Science of Somatics, & How to Finally Let It Go
The field of somatics has one uncomfortable truth most people aren't ready to hear: you cannot think your way out of trauma or chronic stress. If the stress response of the body never gets discharged through physical movement, your body stays on high alert. Some people still write somatics off as “woo-woo”. That gap between what the science actually says and what people assume is exactly why I wanted to go deeper with Liz Tenuto, better known as The Workout Witch. Liz holds a degree in Psychology from UC Santa Barbara, is certified in Pilates and Reik...
Episode 551: Dr. Laurie Santos: How Modern Life Hijacks Your Happiness And Why Going Analog Fixes It
Have you noticed how the more we're connected by the internet and have all these gadgets, the lonelier we get? The things we thought would bring us together are actually making us more isolated than ever. That is the conversation I had with Dr. Laurie Santos. She is a Yale professor, an expert on happiness, and the woman behind Psychology and the Good Life, the most popular class Yale has ever offered. She also hosts her own hit podcast, The Happiness Lab, focused on the science of feeling good. In this episode, Dr. Laurie breaks d...
Episode 550: Liz Tenuto: The Somatic Exercises That Calm Your Nervous System in Under a Minute
The Greek word "soma" means body. Somatic exercises were first researched in the 1970s as a way to release trauma and stress through tiny physical movements, bypassing the mind entirely. Decades later, most people still think it sounds like a woo-woo wellness trend. That gap between what the science says and what people assume is exactly why I wanted to sit down with Liz Tenuto. Liz, better known as The Workout Witch, has nearly 5 million followers, 240,000 students, and a 99% success rate with her courses. She holds a degree in Psychology from UC Santa Barbara, is c...
Episode 549: Dr. Valter Longo: What 30 Years of Longevity & Fasting Study Reveals About The GLP-1 Trend
GLP-1s are the fastest growing drug trend in health right now. But a 30-year fasting study says there's something every user needs to know before their next dose. Dr. Valter Longo has spent 30 years studying aging and longevity at USC, running over 40 clinical trials on what actually makes people live longer and healthier. What he found challenges almost everything the wellness industry is pushing right now, from 16-hour fasting windows to high-protein diets to GLP-1 drugs. In this episode of Habits and Hustle, Dr. Longo breaks down the science behind the Fasting Mimicking Diet...
Episode 548: The Trick To Doing Things You Don't Feel Like Doing
The problem was never that you didn't know what to do. It's that you keep letting the version of you who doesn't feel like doing it cast the deciding vote. That's the trap. We make decisions based on how we feel before the thing, instead of how we'll feel after it. And before anything hard, the feeling is always the same: tired, unmotivated, full of reasons to wait. If that's the voice you're listening to, of course you're stuck restarting. You've handed the mic to the wrong version of yourself. We try to f...
Episode 547: James Dumoulin: The Kid Who Built an 8-Figure Business By Asking Billionaires How Much They Make
I live by one rule that has shaped almost every good thing in my career: do the thing first and ask for forgiveness later. Not permission. Forgiveness. The people who wait for the right connection, the right introduction, the right moment, usually end up watching someone bolder walk past them into the room they were trying to get into. That is exactly why I wanted to sit down with James Dumoulin. James is the 23-year-old founder of School of Hard Knocks, the media brand you have almost certainly seen on your feed even if you...