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Episodes from Freakonomics Radio
669. Why Is 95 Percent of the World’s Bourbon Made in Kentucky?
Is it tradition … or protectionism? And what happens when the bourbon boom turns into a glut? SOURCES: Andrew Muhammad, agricultural economist at the University of Tennessee. Brad Patrick, executive in residence and lecturer at the University of Kentucky Gatton College of Business and Economics, bourbon fellow at the James B. Beam Institute for Kentucky Spirits. Danny Kahn, master distiller and distillation and aging operations director at Sazerac. Ken Troske, labor economist and chair of the economics department at the University of Kentucky. RESOURCES: "America's Bourbon Boom Is Over. Now the Hangover Is Here," by Aaro...
668. Do Taylor Swift and Bad Bunny Have Blood on Their Hands?
As one researcher told us: “We’ve engineered a world where the most distracting device ever made is also the one we use to listen to music in the car." A new study tries to measure the cost. SOURCES: Bapu Jena, economist, physician, and professor at Harvard Medical School. Chris Worsham, pulmonary and critical-care physician at Mass General Hospital, health-policy and public-health researcher at Harvard Medical School. Vishal Patel, surgery resident at Brigham and Women's Hospital, researcher at Harvard Medical School. RESOURCES: "Smartphones, Online Music Streaming, and Traffic Fatalities," by Vishal Patel, Christopher Worsham, Michae...
In a Driverless World, Who Loses and Who Wins?
In blue cities across the country, unions and politicians want to ban self-driving cars. In this episode from the Search Engine podcast, PJ Vogt visits Boston to sort the facts from the propaganda. (Part two of a two-part series.) SOURCES: Carl Richardson, ADA coordinator for the Massachusetts State House, president of the Guide Dog Users of Massachusetts. Gabriela Coletta Zapata, Boston City councilor from District 1. Julia Mejia, Boston City councilor at-large. Timothy B. Lee, author of Understanding AI newsletter. RESOURCES: "Waymo Hits a Rough Patch in Washington, DC," by Aarian Marshall (WIRED, 2026). "New York dr...
Are Human Drivers Finally Obsolete?
How a secret project at Google led to driverless cars on American roads. Freakonomics Radio shares a story from our friends at Search Engine. (Part one of a two-part series.) SOURCES: Alex Davies, author of Driven: The Race To Create the Autonomous Car. Chris Urmson, co-founder and C.E.O. of Aurora. Don Burnette, founder and C.E.O. of Kodiak AI. PJ Vogt, reporter, writer, and host of the Search Engine podcast. Sebastian Thrun, roboticist, C.E.O. of Sage AI Labs, adjunct faculty at Stanford University. Timothy B. Lee, author of Understanding AI...
667. Here’s Why You Are Constantly Fighting Off Scammers
A ruthless (and ruthlessly efficient) industry is using digital tools to supercharge one of the world’s oldest behaviors. We look at how the industry works, and ask the scam-fighters what they’re doing about it. SOURCES: Kati Daffan, former assistant director at the Federal Trade Commission's Division of Marketing Practices. Marti DeLiema, assistant professor of social work at the University of Minnesota. Mark Frank, professor of communications at the University at Buffalo. RESOURCES: "Cambodian Scam Tycoon Wanted by U.S. Extradited to China," by Gabriele Steinhauser (Wall Street Journal, 2026). "The Rise and Fall Of Acc...
666. This Is How Progress Happens
Economists don’t usually talk about “culture.” But Joel Mokyr argues that it’s the engine of innovation — and the Nobel Prize committee agreed. Stephen Dubner sits down for a thousand-year conversation (including advice!) with the new Nobel laureate. SOURCES: Joel Mokyr, economic historian at Northwestern University. RESOURCES: Two Paths to Prosperity: Culture and Institutions in Europe and China, 1000–2000, by Avner Greif, Joel Mokyr, and, Guido Tabellini (2025). "The Outsize Role of Immigrants in US Innovation," by Shai Bernstein, Rebecca Diamond, Abhisit Jiranaphawiboon, Timothy McQuade, and Beatriz Pousada (NBER, 2023). A Culture of Growth: The Origins of the Modern...
The Most Powerful People You’ve Never Heard Of (Update)
Just beneath the surface of the global economy, there is a hidden layer of dealmakers for whom war, chaos, and sanctions can be a great business opportunity. In this updated episode from 2025, journalists Javier Blas and Jack Farchy help us shine a light on the shadowy realm of commodity traders. SOURCES: Javier Blas, opinion columnist at Bloomberg News. Jack Farchy, energy and commodities senior reporter at Bloomberg News. RESOURCES: The World For Sale: Money, Power, and the Traders Who Barter the Earth's Resources, by Javier Blas and Jack Farchy (2021) The King of Oil: The Secret Lives o...
665. Werner Herzog Isn’t Afraid ...
... of bad reviews, meager financing, or artificial intelligence. But he is worried that the world is full of sloppy thinkers who mistake facts for the truth. SOURCES: Werner Herzog, writer, filmmaker, and actor. RESOURCES: The Future of Truth, by Werner Herzog (2025). Every Man for Himself and God Against All: A Memoir, by Werner Herzog (2023). EXTRAS: "When Did We All Start Watching Documentaries?" by Freakonomics Radio (2025). "Werner Herzog Thinks His Films Are a Distraction," by People I (Mostly) Admire (2023). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information abo...
664. Are Thousands of Medical Cures Hiding in Plain Sight?
Existing drugs can sometimes be repurposed to treat rare diseases. But making that match can be hard — and the financial incentives are weak. Guest host Steve Levitt tries to solve the puzzle. SOURCES: Chris Snyder, professor of economics at Dartmouth College. David Fajgenbaum, co-founder and president of Every Cure, physician-scientist at the University of Pennsylvania. Heather Stone, health science policy analyst at the Food & Drug Administration. Sarrin Chethik, senior policy analyst at the Market Shaping Accelerator. RESOURCES: Chasing My Cure: A Doctor's Race to Turn Hope into Action; A Memoir, by David Fajgenbaum (2019). Strong Medic...
All You Need Is Nudge (Update)
When Richard Thaler first published Nudge, the world was just starting to believe in his brand of behavioral economics. In this 2021 episode, we ask: How has nudge theory held up in the face of a global financial meltdown, a pandemic, and other existential crises? SOURCES:Richard Thaler, professor of economics at the University of Chicago. RESOURCES:Nudge: The Final Edition, by Richard Thaler and Cass Sunstein (2021).Sludge: What Stops Us from Getting Things Done and What to Do About It, by Cass Sunstein (2021)."Sludge: Americans Spend 11.4 Billion Hours Filling Out Federal Paperwork," by Cass Su...
663. Is Weed a Performance-Enhancing Drug?
The science says no, at least not in the athletic sense. But the psychic benefits can be large — just ask former N.F.L. star Ricky Williams. He says athletes should consider cannabis a healing drug, not a party drug. Even the N.F.L. is starting to agree. (Part two of a two-part series.) SOURCES:Angela Bryan, professor, associate chair for faculty development in the department of psychology and neuroscience at the University of Colorado, Boulder.Ricky Williams, former N.F.L. running back, founder of Highsman. RESOURCES:"Using A Lab On Wheels To S...
662. If You’re Not Cheating, You’re Not Trying
In sports, the rules are meant to be sacrosanct. But when it comes to performance-enhancing drugs, the slope is super-slippery. (Part one of a two-part series.) SOURCES:April Henning, associate professor of international sport management at Heriot-Watt University in Edinburgh, Scotland.Aron D'Souza, founder of the Enhanced Games.Floyd Landis, former professional cyclist, founder of Floyd's of Leadville.Louisa Thomas, staff writer at The New Yorker. RESOURCES:Doping: A Sporting History, by April Henning and Paul Dimeo (2022)."The Man Who Brought Down Lance Armstrong," by Matt Hart (The Atlantic, 2018).Cycle of Lies: The Fall of...